Fashion
Shop Now? That Button Is Dangerous… and We Love It.”
A happy, funny, honest talk about what actually happens when women go shopping — especially at Simroz. Let’s just admit it:Shopping isn’t shopping. It’s an emotion.A whole event.A full-on therapy session... with free delivery. You start with, "I’m not buying anything. Just looking.”And 20 minutes later, your cart has 3 kurtas, 2 co-ords, and you're considering a backup size... just in case. 😌 And let’s talk about that one classic scene every woman relates to: Had an argument with your husband? Time to shop. Peacefully. Aggressively. Because honestly, what’s better revenge than buying the kurta he told you not to?And then twirling around in it like, “Don’t talk to me unless you look this good.” 😏 And don’t even get us started on the “I’m on a budget” phase.You open the Simroz page just to see.Suddenly, it’s all “I’ll just add it to cart so I don’t forget.”“Let me save it for later.”“If it’s still there in 2 days, it’s meant to be.” (You buy it 10 minutes later, obviously.) You know that delulu hope we all carry? “This kurta will change my life.”“I will start journaling in this co-ord set.”“My confidence will increase by 45% once I wear this shade of blue.” 😄 And honestly?You're right. Because at Simroz, it does happen.We design for moods, not mannequins. Ever ordered something after a long, frustrating day —and when the parcel arrives, you literally smile before even opening it? That’s magic.That’s healing.That’s online shopping done right. Also, confession time:Do you ever track your order 5 times a day...when it's clearly still in “Dispatch Initiated”? 😩 Yeah. Us too. And once it finally comes, you open it like: “This isn’t just fabric.”“This is my new personality.”“This is the version of me I told myself I’d become.” 😎 Even if you’re just going to your cousin’s house for chai. So next time you see the Shop Now button at Simroz,don’t overthink it.Don’t fight it.You deserve joy. Whether it’s a mood swing, a sale alert, or just PMS whispering sweet nothings in your ear —you’re not shopping. You’re reconnecting with yourself. And hey, we’ll always be here with a kurta, a co-ord, or a soft hug in fabric form —for every version of you.Even the dramatic, revenge-shopping one.
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“Where to Find Us? Right Here — Finally.”
New on your feed, but not new to this journey. You might have just discovered us.Maybe we popped up on your Instagram while you were sipping chai.Or maybe you stumbled on one of our kurtas during a late-night scroll.And we get it — your first thought was probably: “Oh, a new brand?” And that’s okay. It does look like we just arrived.But here’s the truth —We’ve been here all along. Before SIMROZ had a name,Before there were lookbooks and photoshoots,Before these prints had tags or prices or packaging... There were just hands.Working. Stitching. Creating. Dreaming.In silence. Behind the scenes.For years. More than 15 years of building, learning, failing, reworking —Not for applause. Not for the spotlight.But for the love of making something beautiful.Something real. Something worn by real women living real lives. So yes, we may be new to your explore page.But we’re not new to this purpose.We didn’t just start.We just stepped out from behind the curtain. We finally decided to give a name to all those years.To all those clothes made in dim rooms,for weddings, festivals, first interviews, anniversaries, and random Tuesdays that needed a touch of beauty. We gave those years a face.A voice.And we called it SIMROZ. So where to find us? Right here —in every thread that remembers the years we didn’t post, but still created.In every kurta that holds both past and present in its fold.In every piece that carries not just fabric, but feeling. We may look new. But we’re anything but. We’ve just finally come forward —because we wanted to meet you.Properly. Personally. Softly. And now that we’re here —You’ll find us wherever women are choosing grace over noise.Where everyday elegance is celebrated.Where clothes feel like calm, not costume. You’ll find us in your wardrobe soon —And when you wear us, we hope you feel all those quiet years in every stitch.
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