About Simroz
OUR MISSION
At Simroz, we don’t follow trends we shape moods. Our mission is to craft clothing that speaks to the soul before it speaks to style. Drawing from the depth of Indian tradition its prints, its textures, its handwork we design pieces that feel intimate, timeless, and emotionally grounded. Each silhouette is a quiet statement designed for the woman who lives in many layers: grounded in heritage, open to the world, graceful in her strength. We believe fashion isn’t seasonal it’s personal. And at Simroz, we’re here to make it meaningful.
OUR VISION
We envision a world where fashion is a quiet rebellion—where women express their truth through thoughtful design, cultural harmony, and timeless moods that transcend borders and trends.
We won't ask you to change. Just come as you are.
Simroz began with a feeling. Not a fashion trend, not a business plan—But the quiet ache for something true. A kurta that could speak Paris. A Co-ord set that could remember Jaipur. A woman who could do both—without changing.
Simroz is that in-between space—where Indian handwork meets western restraint, where earthy meets fast fashion, where dressing up feels like coming home. The name itself—Simroz—carries poetry. ‘Sim’ whispers of simplicity, of the unspoken. ‘Roz’, drawn from Persian, means day—a gentle reminder to choose beauty in the everyday.
Crafted in limited volumes, each Simroz piece is born to outlast seasons and outgrow trends. For the everyday woman who mixes modern Indian fashion with denim, and the Gen Z dreamer who wants meaning in her wardrobe—Simroz offers not just clothing, but a quiet ceremony of self-expression.