About Simroz
Simroz was born from a simple yet powerful belief — clothing should feel like home. Not loud, not rushed, not trend-chasing. Just honest, well-made, thoughtfully designed pieces that stay with you. Rooted in Indian craftsmanship and shaped by modern sensibilities, Simroz creates women’s ethnic wear that feels effortless, elegant, and emotionally familiar. From solid kurta sets to delicate lace, pintucks, zari accents, and clean silhouettes — every piece is designed to be worn, lived in, and loved. We don’t design for seasons. We design for women.
OUR MISSION
At Simroz, we don’t follow trends we shape moods. Our mission is to craft clothing that speaks to the soul before it speaks to style. Drawing from the depth of Indian tradition its prints, its textures, its handwork we design pieces that feel intimate, timeless, and emotionally grounded. Each silhouette is a quiet statement designed for the woman who lives in many layers: grounded in heritage, open to the world, graceful in her strength. We believe fashion isn’t seasonal it’s personal. And at Simroz, we’re here to make it meaningful.
THE FOUNDERS’ VISION
Simroz is led by two minds, two sensibilities, and one shared purpose — to create meaningful clothing for modern Indian women. Simroz is more than a brand. It’s a shared journey — between makers and wearers, tradition and modernity, detail and simplicity. Every kurta you choose from Simroz carries a piece of our vision — to make women feel at ease in what they wear, connected to who they are. Welcome to Simroz. Where simplicity finds its soul.
We won't ask you to change. Just come as you are.
Simroz began with a feeling. Not a fashion trend, not a business plan—But the quiet ache for something true. A kurta that could speak Paris. A Co-ord set that could remember Jaipur. A woman who could do both—without changing.
Simroz is that in-between space—where Indian handwork meets western restraint, where earthy meets fast fashion, where dressing up feels like coming home. The name itself—Simroz—carries poetry. ‘Sim’ whispers of simplicity, of the unspoken. ‘Roz’, drawn from Persian, means day—a gentle reminder to choose beauty in the everyday.
Crafted in limited volumes, each Simroz piece is born to outlast seasons and outgrow trends. For the everyday woman who mixes modern Indian fashion with denim, and the Gen Z dreamer who wants meaning in her wardrobe—Simroz offers not just clothing, but a quiet ceremony of self-expression.
