Fashion
What Should I Wear Today?
A little heart-to-heart about outfits, occasions, and listening to the moment.--- Let’s be honest…How many times have you stood in front of your wardrobe and thought —"I have so many clothes... but still nothing to wear!" It’s not that you don’t have options.It’s just that you're trying to match the mood and the moment.And sometimes, that’s more confusing than we admit. Because let’s face it —What to wear to the office, to a friend’s house, to brunch, to a hospital, or even just for yourself at home — it all depends on how you want to feel there.Right? So let’s talk. Just you and me. Here’s how I decide what to wear — not based on rules, but on real life. 🌼 For work — when you want to feel confident, but still yourself Whether you’re a teacher, a doctor, a designer, or running around doing a hundred thingsyou need something that moves with you, respects your time, and feels easy. Go for breathable cottons, soft flowy fabrics, calm colors, and cuts that give you space.A kurta that doesn't need you to “fix” it every 10 minutes.A sleeve that lets you write, run, hold, hug — without stress. Because confidence doesn't come from looking perfect.It comes from feeling free. ☕️ For brunches, meetups, and those “I need to feel fresh today” days This is where you get to play a little.Add prints. Add color. Add something that lifts your mood before you even leave the house. Think light florals, co-ords with a soft fit, earthy tones, something that says —"I made an effort, but not for you — for me." Wear something that helps you enjoy your food, your laugh, your time.Something that says you showed up as your full self — without a filter. 🏡 When visiting someone’s home Always remember — you're visiting hearts, not houses. Go for something graceful, comfortable, and warm.Nothing too loud. Nothing too tight. Just something that helps you sit cross-legged, pour chai, or cuddle someone’s baby without worrying about creases. A soft kurta, a pastel tone, maybe a hand-block print —Something that feels like home, even if you're in someone else’s. 🎉 For small functions, festivals & family occasions Here, your outfit is more than just cloth. It’s memory. It’s mood. It’s meaning. Go for richness — in fabric, in color, in detailing.Maybe a kurta with light embroidery, a deeper hue like wine or emerald, a duppata that feels like a gentle hug.Something that photographs well and feels like your personality. Remember — you don’t need to “dress up” for others.You just need to show up as the beautiful version of you that the day calls for. 🧘♀️ And on those quiet days... the “just me” days Oh, these are sacred.The slow mornings, the days when you're cleaning the house with music on, or journaling by the window. Wear something that doesn’t talk too much.Something light, soft, that feels like a second skin. You don’t need to “look good.”You just need to feel at ease. Because when you're gentle with yourself — your outfit should match that gentleness. So, how do you really decide what to wear? You don’t choose clothes just for the event.You choose them for the emotion you're carrying into that event. Ask yourself: — How do I want to feel when I enter that space?— Do I need comfort or confidence?— Do I want to blend in quietly, or show up with color?— Is this for me, or am I trying to prove something? And then pick. Because clothing isn’t about rules.It’s about response — how it responds to your day, your body, your energy. At SIMROZ, we design with this in mind.Not for one kind of woman.But for every version of you —the soft one, the bold one, the healing one, the dancing one. Our clothes don’t ask, “Where are you going?”They ask, “How are you feeling?”And quietly, they become exactly what you need.Because they weren’t made for occasions — they were made for you.
Learn more
“It’s Not About Dressing Up — It’s About Dressing Right for You”
A gentle conversation on color, texture & choosing what feels like home. Let’s talk about something simple today.But something that makes a big difference —What you wear. And why it either works… or just doesn’t feel like you. Have you ever worn something that looked amazing on someone else —but when you wore it, it just felt... off?Too loud, too pale, too harsh, too clingy?It’s not you. And it’s not the dress either. It’s just that we sometimes forget —your skin tone, your body shape, your vibe — they all speak.And clothes? Clothes need to listen. See, not every color suits everyone.And that’s not a rule — it’s a gift.You don’t need to wear every shade of the rainbow.You just need to know which colors make your skin glow a little extra.Which ones make your face look fresh even when you’ve barely slept.Which ones bring you peace when you wear them. ✨ (Here’s something interesting we’ve found: according to color psychology, warmer tones like soft mustard, peach, or brick red tend to flatter Indian skin tones beautifully, making the skin appear more radiant. Cool-toned pastels, on the other hand, can sometimes make dusky or olive skin look dull if not balanced well. That’s why at SIMROZ, we always test how a color plays with real, natural skin — not studio lights.) And texture? Oh, that’s a game-changer too. Soft cottons that breathe with you when you want to feel light.Thicker weaves that hold you when you want to feel supported.Fabrics that don’t stick where they shouldn’t, don’t pull where you feel conscious.You know what I mean, right? It’s not about hiding your shape —It’s about honoring it. You know your body better than anyone else.You know when a cut feels too tight on your stomach, or a sleeve feels just right on your arms.Your body is not wrong — your outfit might just be a bad listener. At SIMROZ, we truly think about these things when we design. We don’t create clothes to “transform” you.We create them to respect you.To match your moods, your body, your beauty — exactly as it is. We ask ourselves:— Will this color bring out her natural glow?— Will this texture let her move, breathe, live in it all day?— Will this cut make her feel free, not fixed? Because clothes should not control you.They should support you. Quietly. Beautifully. So next time you shop —Don’t think:“Is this in trend?”Ask:“Does this feel like me?” Does this color reflect my spirit?Does this texture sit softly on my skin?Does this outfit make me feel like myself — or like someone I’m trying to be? Because trust me, when you wear what’s right for you,it doesn’t need to be loud.It already speaks. And that’s all we try to create at SIMROZ—Not perfect clothes,but clothes that feel perfectly yours.
Learn more
You’re Not Growing Old — You’re Growing Into Yourself”
You’re Not Growing Old — You’re Growing Into Yourself” A little letter to the women who think aging means fading. Let me ask you something honestly... When did we start believing that aging was something to hide?That after a certain age, we’re not “meant” to wear bold prints?That certain sleeve styles, certain necklines, or even certain colors are for “younger girls”? And when did the mirror become a place of judgment instead of joy? I remember meeting a customer once —She held up a beautiful kurta and said, > “Oh, it’s lovely… but I’m too old for this now.”And I paused.Because all I could see was how right it looked on her.Not despite her age. Because of it. That quiet grace in her eyes. That soft strength in her posture.She didn’t need a makeover.She needed a reminder: You don’t need to stay young. You need to stay true. So here’s a question for all of us: Why do we think fashion belongs to youth?Who made those rules?And why are we following them? Because fashion, if you ask me, has nothing to do with age.It has everything to do with energy. With your story. With your sense of self. At SIMROZ, we never designed for “young girls” or “older women.”We’ve always designed for women in motion —Women growing, shifting, blooming, reinventing. Our kurtas aren’t shouting for attention.They’re whispers of strength.They move with your days.They hold your memories.They welcome who you’re becoming. So if you’re 25, 45, or 65 — and wondering, “Can I still wear this?”Here’s your answer:If it makes you feel like you — wear it.Loudly. Softly. Elegantly. Proudly. Because your body may change.Your skin may change.But your right to feel beautiful, expressive, and alive — never expires. You don’t need anti-aging.You need pro-living. Let your outfits grow with you.Let your choices soften.Let your colors deepen.Let your beauty evolve. Let’s stop trying to look like who we wereAnd start dressing for who we are now. Because SIMROZ isn’t here to “keep you young.”It’s here to keep you you — at every stage, every season, every age. And that, my love, is real style.
Learn more
“Where to Find Us? Right Here — Finally.”
New on your feed, but not new to this journey. You might have just discovered us.Maybe we popped up on your Instagram while you were sipping chai.Or maybe you stumbled on one of our kurtas during a late-night scroll.And we get it — your first thought was probably: “Oh, a new brand?” And that’s okay. It does look like we just arrived.But here’s the truth —We’ve been here all along. Before SIMROZ had a name,Before there were lookbooks and photoshoots,Before these prints had tags or prices or packaging... There were just hands.Working. Stitching. Creating. Dreaming.In silence. Behind the scenes.For years. More than 15 years of building, learning, failing, reworking —Not for applause. Not for the spotlight.But for the love of making something beautiful.Something real. Something worn by real women living real lives. So yes, we may be new to your explore page.But we’re not new to this purpose.We didn’t just start.We just stepped out from behind the curtain. We finally decided to give a name to all those years.To all those clothes made in dim rooms,for weddings, festivals, first interviews, anniversaries, and random Tuesdays that needed a touch of beauty. We gave those years a face.A voice.And we called it SIMROZ. So where to find us? Right here —in every thread that remembers the years we didn’t post, but still created.In every kurta that holds both past and present in its fold.In every piece that carries not just fabric, but feeling. We may look new. But we’re anything but. We’ve just finally come forward —because we wanted to meet you.Properly. Personally. Softly. And now that we’re here —You’ll find us wherever women are choosing grace over noise.Where everyday elegance is celebrated.Where clothes feel like calm, not costume. You’ll find us in your wardrobe soon —And when you wear us, we hope you feel all those quiet years in every stitch.
Learn more