Fashion
“How We Choose Our Fabrics & Prints at SIMROZ (Yes, We’re That Obsessed!)”
Ever wondered what goes behind the fabric you fall in love with? Grab a chai — let’s chat. “Where do you get your fabrics from?”“Do you create your own prints?”“Why do your clothes feel so different?” We get these questions a lot. And we love them.Because honestly, choosing the right fabric and print at SIMROZ is like matchmaking — not for people, but for moods. Yes, we’re serious. We don’t just pick what’s trending. We pick what speaks. What breathes. What feels like home on the skin. Let us take you behind the scenes — not the fancy kind, but the real kind. The chai-stained table with 47 fabric swatches. The mood boards full of art, old photos, paper clippings, and late-night scribbles. And the one question we always ask: “Will she feel something when she wears this?” The Fabric Feels Before It Looks At SIMROZ, touch comes before trend. Before we ask, “Is this in fashion?” — we ask, “Will this feel soft on her skin at 8 AM when she’s rushing to work?”“Will this wrinkle less when she’s at brunch with her girls?”“Can she sit cross-legged on a sofa in this and still feel beautiful?” We mostly choose 100% pure cotton — because it breathes. Because it adapts. Because no matter the season, cotton says, “I got you.” But even cotton has personalities!Cambric, mul mul, flex, slub — each has a mood, a purpose. We test them, wear them, wash them. We check how they fall, how they crease, how they hug the body. No compromise. We don’t want a piece that just looks good on Day 1. We want it to be your go-to on Day 101. Prints Are Not Just Pretty — They’re Personal You’ll never find random polkas or flowers at SIMROZ just because “everyone’s doing it.”Each print is a story. Some are hand-drawn. Some are inspired by Indian heritage motifs. Some echo places — an old haveli wall, a French tile, a garden that once bloomed in someone’s backyard. We look at a print and ask:Is it too loud for her 9-to-5? Too dull for her Sunday market walk? Or just bold enough for the woman she’s becoming? Every piece is designed around emotion — not market data. If you’ve ever looked at a SIMROZ kurta and felt, “This is so me” — it’s because we were already thinking of you when we made it. Colors That Feel Like Moods Ever noticed our color palette isn’t too harsh or shouty? That’s on purpose.We avoid neons that scream or blacks that suffocate.Instead, we lean into dusty rose, earthy mustard, soft indigo, chai browns — colors that feel like seasons, memories, songs. The idea is simple: If the color makes you pause and smile, it belongs at SIMROZ. And Then Comes the Cut... But That’s Another Blog We’ll save that story for next time (yes, our sleeve choices are also deeply emotional, not random).But for now — know this: SIMROZ doesn’t follow fashion. We follow feeling.We choose fabrics that whisper comfort, and prints that speak your truth. Because when you slip into something SIMROZ, you’re not wearing a trend.You’re wearing a mood. Your own.And that’s the only thing that never goes out of style. Tell us — what do you notice first in a kurta? Fabric, print, or color? We’d love to know.And if you’ve ever found “the one” in our collection, share it with us. We save those stories like love letters.
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What Should I Wear Today?
A little heart-to-heart about outfits, occasions, and listening to the moment.--- Let’s be honest…How many times have you stood in front of your wardrobe and thought —"I have so many clothes... but still nothing to wear!" It’s not that you don’t have options.It’s just that you're trying to match the mood and the moment.And sometimes, that’s more confusing than we admit. Because let’s face it —What to wear to the office, to a friend’s house, to brunch, to a hospital, or even just for yourself at home — it all depends on how you want to feel there.Right? So let’s talk. Just you and me. Here’s how I decide what to wear — not based on rules, but on real life. 🌼 For work — when you want to feel confident, but still yourself Whether you’re a teacher, a doctor, a designer, or running around doing a hundred thingsyou need something that moves with you, respects your time, and feels easy. Go for breathable cottons, soft flowy fabrics, calm colors, and cuts that give you space.A kurta that doesn't need you to “fix” it every 10 minutes.A sleeve that lets you write, run, hold, hug — without stress. Because confidence doesn't come from looking perfect.It comes from feeling free. ☕️ For brunches, meetups, and those “I need to feel fresh today” days This is where you get to play a little.Add prints. Add color. Add something that lifts your mood before you even leave the house. Think light florals, co-ords with a soft fit, earthy tones, something that says —"I made an effort, but not for you — for me." Wear something that helps you enjoy your food, your laugh, your time.Something that says you showed up as your full self — without a filter. 🏡 When visiting someone’s home Always remember — you're visiting hearts, not houses. Go for something graceful, comfortable, and warm.Nothing too loud. Nothing too tight. Just something that helps you sit cross-legged, pour chai, or cuddle someone’s baby without worrying about creases. A soft kurta, a pastel tone, maybe a hand-block print —Something that feels like home, even if you're in someone else’s. 🎉 For small functions, festivals & family occasions Here, your outfit is more than just cloth. It’s memory. It’s mood. It’s meaning. Go for richness — in fabric, in color, in detailing.Maybe a kurta with light embroidery, a deeper hue like wine or emerald, a duppata that feels like a gentle hug.Something that photographs well and feels like your personality. Remember — you don’t need to “dress up” for others.You just need to show up as the beautiful version of you that the day calls for. 🧘♀️ And on those quiet days... the “just me” days Oh, these are sacred.The slow mornings, the days when you're cleaning the house with music on, or journaling by the window. Wear something that doesn’t talk too much.Something light, soft, that feels like a second skin. You don’t need to “look good.”You just need to feel at ease. Because when you're gentle with yourself — your outfit should match that gentleness. So, how do you really decide what to wear? You don’t choose clothes just for the event.You choose them for the emotion you're carrying into that event. Ask yourself: — How do I want to feel when I enter that space?— Do I need comfort or confidence?— Do I want to blend in quietly, or show up with color?— Is this for me, or am I trying to prove something? And then pick. Because clothing isn’t about rules.It’s about response — how it responds to your day, your body, your energy. At SIMROZ, we design with this in mind.Not for one kind of woman.But for every version of you —the soft one, the bold one, the healing one, the dancing one. Our clothes don’t ask, “Where are you going?”They ask, “How are you feeling?”And quietly, they become exactly what you need.Because they weren’t made for occasions — they were made for you.
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“It’s Not About Dressing Up — It’s About Dressing Right for You”
A gentle conversation on color, texture & choosing what feels like home. Let’s talk about something simple today.But something that makes a big differenceWhat you wear. And why it either works… or just doesn’t feel like you. Have you ever worn something that looked amazing on someone else —but when you wore it, it just felt... off?Too loud, too pale, too harsh, too clingy?It’s not you. And it’s not the dress either. It’s just that we sometimes forgetyour skin tone, your body shape, your vibe they all speak.And clothes? Clothes need to listen. See, not every color suits everyone.And that’s not a rule — it’s a gift.You don’t need to wear every shade of the rainbow.You just need to know which colors make your skin glow a little extra.Which ones make your face look fresh even when you’ve barely slept.Which ones bring you peace when you wear them. (Here’s something interesting we’ve found: according to color psychology, warmer tones like soft mustard, peach, or brick red tend to flatter Indian skin tones beautifully, making the skin appear more radiant. Cool-toned pastels, on the other hand, can sometimes make dusky or olive skin look dull if not balanced well. That’s why at SIMROZ, we always test how a color plays with real, natural skin — not studio lights.) And texture? Oh, that’s a game-changer too. Soft cottons that breathe with you when you want to feel light.Thicker weaves that hold you when you want to feel supported.Fabrics that don’t stick where they shouldn’t, don’t pull where you feel conscious.You know what I mean, right? It’s not about hiding your shape —It’s about honoring it. You know your body better than anyone else.You know when a cut feels too tight on your stomach, or a sleeve feels just right on your arms.Your body is not wrong — your outfit might just be a bad listener. At SIMROZ, we truly think about these things when we design. We don’t create clothes to “transform” you.We create them to respect you.To match your moods, your body, your beauty — exactly as it is. We ask ourselves:— Will this color bring out her natural glow?— Will this texture let her move, breathe, live in it all day?— Will this cut make her feel free, not fixed? Because clothes should not control you.They should support you. Quietly. Beautifully. So next time you shop —Don’t think:“Is this in trend?”Ask:“Does this feel like me?” Does this color reflect my spirit?Does this texture sit softly on my skin?Does this outfit make me feel like myself — or like someone I’m trying to be? Because trust me, when you wear what’s right for you,it doesn’t need to be loud.It already speaks. And that’s all we try to create at SIMROZ—Not perfect clothes,but clothes that feel perfectly yours.
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“It’s Not About Dressing Up — It’s About Dressing Right for You”
A gentle conversation on color, texture & choosing what feels like home. Let’s talk about something simple today.But something that makes a big difference —What you wear. And why it either works… or just doesn’t feel like you. Have you ever worn something that looked amazing on someone else —but when you wore it, it just felt... off?Too loud, too pale, too harsh, too clingy?It’s not you. And it’s not the dress either. It’s just that we sometimes forget —your skin tone, your body shape, your vibe — they all speak.And clothes? Clothes need to listen. See, not every color suits everyone.And that’s not a rule — it’s a gift.You don’t need to wear every shade of the rainbow.You just need to know which colors make your skin glow a little extra.Which ones make your face look fresh even when you’ve barely slept.Which ones bring you peace when you wear them. ✨ (Here’s something interesting we’ve found: according to color psychology, warmer tones like soft mustard, peach, or brick red tend to flatter Indian skin tones beautifully, making the skin appear more radiant. Cool-toned pastels, on the other hand, can sometimes make dusky or olive skin look dull if not balanced well. That’s why at SIMROZ, we always test how a color plays with real, natural skin — not studio lights.) And texture? Oh, that’s a game-changer too. Soft cottons that breathe with you when you want to feel light.Thicker weaves that hold you when you want to feel supported.Fabrics that don’t stick where they shouldn’t, don’t pull where you feel conscious.You know what I mean, right? It’s not about hiding your shape —It’s about honoring it. You know your body better than anyone else.You know when a cut feels too tight on your stomach, or a sleeve feels just right on your arms.Your body is not wrong — your outfit might just be a bad listener. At SIMROZ, we truly think about these things when we design. We don’t create clothes to “transform” you.We create them to respect you.To match your moods, your body, your beauty — exactly as it is. We ask ourselves:— Will this color bring out her natural glow?— Will this texture let her move, breathe, live in it all day?— Will this cut make her feel free, not fixed? Because clothes should not control you.They should support you. Quietly. Beautifully. So next time you shop —Don’t think:“Is this in trend?”Ask:“Does this feel like me?” Does this color reflect my spirit?Does this texture sit softly on my skin?Does this outfit make me feel like myself — or like someone I’m trying to be? Because trust me, when you wear what’s right for you,it doesn’t need to be loud.It already speaks. And that’s all we try to create at SIMROZ—Not perfect clothes,but clothes that feel perfectly yours.
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You’re Not Growing Old — You’re Growing Into Yourself”
You’re Not Growing Old — You’re Growing Into Yourself” A little letter to the women who think aging means fading. Let me ask you something honestly... When did we start believing that aging was something to hide?That after a certain age, we’re not “meant” to wear bold prints?That certain sleeve styles, certain necklines, or even certain colors are for “younger girls”? And when did the mirror become a place of judgment instead of joy? I remember meeting a customer once —She held up a beautiful kurta and said, > “Oh, it’s lovely… but I’m too old for this now.”And I paused.Because all I could see was how right it looked on her.Not despite her age. Because of it. That quiet grace in her eyes. That soft strength in her posture.She didn’t need a makeover.She needed a reminder: You don’t need to stay young. You need to stay true. So here’s a question for all of us: Why do we think fashion belongs to youth?Who made those rules?And why are we following them? Because fashion, if you ask me, has nothing to do with age.It has everything to do with energy. With your story. With your sense of self. At SIMROZ, we never designed for “young girls” or “older women.”We’ve always designed for women in motion —Women growing, shifting, blooming, reinventing. Our kurtas aren’t shouting for attention.They’re whispers of strength.They move with your days.They hold your memories.They welcome who you’re becoming. So if you’re 25, 45, or 65 — and wondering, “Can I still wear this?”Here’s your answer:If it makes you feel like you — wear it.Loudly. Softly. Elegantly. Proudly. Because your body may change.Your skin may change.But your right to feel beautiful, expressive, and alive — never expires. You don’t need anti-aging.You need pro-living. Let your outfits grow with you.Let your choices soften.Let your colors deepen.Let your beauty evolve. Let’s stop trying to look like who we wereAnd start dressing for who we are now. Because SIMROZ isn’t here to “keep you young.”It’s here to keep you you — at every stage, every season, every age. And that, my love, is real style.
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When It’s Time to Detox Your Wardrobe…
A story of letting go, holding on, and choosing what feels like you. There comes a moment — quietly, without warning — when you open your wardrobe and feel… nothing.Not joy.Not excitement.Not even connection. Just... noise. Too many prints that no longer feel like you.Tops that never really fit right.Impulse buys from midnight sales, still carrying tags — and regret. And in that soft, still moment, you know:It’s time. Not to throw everything away.But to return to yourself. Have you ever stood there, looking at your clothes and whispering,"I have nothing to wear… and yet, so much." It’s not about quantity.It’s about honesty. What clothes do you keep reaching for?Which pieces make you feel steady on uncertain days?What do you wear when you just want to feel real? Detoxing your wardrobe isn’t about minimalism.It’s about memory.It’s about mood.It’s about choosing what holds meaning — and letting go of what doesn’t. Before I take you further, there’s something you need to hear.My sister owns a kurta I’ve seen her wear more than ten times in a month.One day, I finally asked her — “You have a wardrobe full of clothes, so why do you keep reaching for this one?” She smiled and said,“It just… feels like me.” She didn’t say it was trendy.Or eye-catching.Or fashionable. She said it felt like her.And somehow, that said everything. That’s the kind of connection clothes should have with you.Not loud. Not forced. Just natural.Like coming home to your favorite corner, your favorite chai, your favorite version of you. And maybe that’s what you’re looking for right now.Not something “different.”Not a brand that promises the world.Just something that gets it.That gets you. We’re not here to be better than what you’ve worn before.We’re here to feel like the piece you’ve been missing.And maybe... to remind you that it's okay to choose something new — not because you have to — but because your present self deserves it. Because healing is not just emotional.It’s also in the fabric you choose to wear on a slow Sunday.It’s in the prints that feel like stories.It’s in the way a sleeve fits your shoulder when you need to feel held. So if you’re standing in front of your wardrobe, unsure, uninspired…Maybe it’s time to clear the space.Not just for clothes —but for comfort, for clarity, and for clothing that feels like you again. Start small.Keep the pieces that make you smile when you see them.And when you’re ready — welcome a few new ones in. Not because they’re “must-haves.”But because they might just become your can’t-live-without. From the house of SIMROZ—Made not for the crowd,but for the calm. Made not to impress,but to embrace. Maybe you’ll wear us once.Maybe a hundred times.But whenever you do, we hope it feels like returning to yourself.
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“Where to Find Us? Right Here — Finally.”
New on your feed, but not new to this journey. You might have just discovered us.Maybe we popped up on your Instagram while you were sipping chai.Or maybe you stumbled on one of our kurtas during a late-night scroll.And we get it — your first thought was probably: “Oh, a new brand?” And that’s okay. It does look like we just arrived.But here’s the truth —We’ve been here all along. Before SIMROZ had a name,Before there were lookbooks and photoshoots,Before these prints had tags or prices or packaging... There were just hands.Working. Stitching. Creating. Dreaming.In silence. Behind the scenes.For years. More than 15 years of building, learning, failing, reworking —Not for applause. Not for the spotlight.But for the love of making something beautiful.Something real. Something worn by real women living real lives. So yes, we may be new to your explore page.But we’re not new to this purpose.We didn’t just start.We just stepped out from behind the curtain. We finally decided to give a name to all those years.To all those clothes made in dim rooms,for weddings, festivals, first interviews, anniversaries, and random Tuesdays that needed a touch of beauty. We gave those years a face.A voice.And we called it SIMROZ. So where to find us? Right here —in every thread that remembers the years we didn’t post, but still created.In every kurta that holds both past and present in its fold.In every piece that carries not just fabric, but feeling. We may look new. But we’re anything but. We’ve just finally come forward —because we wanted to meet you.Properly. Personally. Softly. And now that we’re here —You’ll find us wherever women are choosing grace over noise.Where everyday elegance is celebrated.Where clothes feel like calm, not costume. You’ll find us in your wardrobe soon —And when you wear us, we hope you feel all those quiet years in every stitch.
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The Psychology of Fashion
It’s never just a shirt, kurta, or co-ord.It’s a quiet choice we make — to feel, to express, to be. Every morning, we open our wardrobes not just to get dressed — but to dress a mood.We ask ourselves:“Do I want comfort today?”“Do I want to feel powerful?”“Do I want to disappear or be seen?” It’s not vanity.It’s psychology. And we all live it — without even realizing. A soft kurta on a heavy day.A bright colour when you want joy.A certain fit that simply makes you feel safe.That’s emotional dressing — and we all do it. It doesn’t matter where you’re from, how old you are, or what gender you identify with.Fashion belongs to feeling.And feelings?They’re for everyone. The science even agrees:“Enclothed cognition” — the idea that what you wear can shift how you think and move through the world — is real.So when you wear something that reflects your inner world, the outside starts to feel different too. So next time you reach for your favourite kurta, shirt, or dress — know this:You’re not just dressing for the day.You’re dressing your state of mind.Your energy.Your self.At SIMROZ, this is the heart of everything we create — not just clothing, but quiet expressions of emotion. Because what we wear, we feel.And what we feel, we carry with us.
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10 Stylish Co-ord Set Ideas for Every Occasion: From Travel to Brunch
In the world of effortless fashion, co-ord sets are the ultimate game-changer. Whether you’re dashing through an airport terminal or sipping mimosas at brunch, co-ords combine comfort and style in the most convenient way. No more stressing over what matches—just throw on a coordinated set and you’re good to go. At SIMROZ, we believe style shouldn’t mean sacrificing ease. Co-ords help you do both—slay and stay comfy. Here are 10 stylish co-ord set ideas for every occasion that’ll make you the most put-together person in the room (or on the road!). 10 Stylish Co-ord Set Ideas For Every Occasion: 1. Travel in Style: Linen Co-ords Traveling calls for breathable fabrics and minimal fuss. A relaxed-fit linen co-ord set in a neutral tone like beige, sage, or powder blue keeps you comfortable and polished. Pair with white sneakers and oversized sunglasses to keep things functional yet chic. This is your new airport uniform. 2. Weekend Brunch: Floral Two-Piece Sets Nothing says brunch-ready like a floral co-ord. Opt for a cropped blouse with matching high-waisted shorts or a midi skirt. Pastel or citrus tones work perfectly for sunny mornings. Style with dainty jewellery and wedges or block heels to complete the feminine vibe. At SIMROZ, our floral co-ord sets are designed to turn heads without shouting. 3. Work Meetings: Tailored Co-ords Want to make a strong impression at work without the hassle of mixing and matching? Tailored co-ord sets—think structured blazers and straight-leg pants—give off major boss energy. Stick to neutral tones like charcoal, navy, or camel. Pair with pointed flats or loafers for a look that means business. 4. Casual Day Out: Cotton Crop Top & Shorts For a chilled-out day with friends or running errands, choose a cotton crop top and drawstring shorts combo. This set is easy to move in, breathable, and incredibly cute. Add a denim jacket if the weather’s cooler, or slide into a pair of comfy sandals and you’re good to go. 5. Dinner Date: Satin or Velvet Co-ords Looking to impress without looking like you tried too hard? A satin or velvet co-ord in jewel tones like emerald, ruby, or navy will have all eyes on you. Go for a slip-style top and wide-leg trousers, paired with delicate heels and a clutch. The textures do the talking—just keep accessories minimal. 6. Beach Vacay: Crochet or Knitted Co-ords When the destination is sandy and the drinks are cold, a crochet or knitted co-ord is the way to go. Choose a bandeau-style top with a flowy skirt or shorts. These breathable sets are great for layering over swimwear and perfect for Insta-worthy beach pics. 7. Festive Gathering: Embellished or Ethnic Co-ords For festive occasions like Diwali, Eid, or weddings, co-ord sets with ethnic prints, mirror work, or embroidery offer tradition with a modern twist. An embellished kurta and straight pant set, for instance, balances heritage and style beautifully. Simroz has a range of ethnic-inspired co-ords that shine during festive moments. 8. Girls' Night Out: Edgy Co-ords Ready to dance the night away? A faux leather or denim co-ord set with a cropped blazer and mini skirt can make a bold statement. Add some platform heels, bold lip color, and chunky accessories to complete your party look. 9. Gym to Street: Activewear Co-ords Activewear co-ords are having a moment—and for good reason. Think ribbed sports bras and high-waisted leggings in solid, saturated hues like teal or rust. These sets transition from workouts to coffee runs effortlessly. Throw on a cropped hoodie or oversized shirt to nail that sporty-chic vibe. 10. Lounge All Day: Oversized Co-ords For the days you want to do absolutely nothing but still look Instagram-ready, oversized lounge co-ords are your best friend. A soft oversized tee paired with relaxed-fit joggers or palazzos offers ultimate comfort. Add fuzzy socks and a top knot for peak cozy vibes. Final Thoughts Co-ord sets take the guesswork out of fashion. Whether you need something polished for the office or relaxed for the weekend, there’s a set for every setting. By building a capsule wardrobe with versatile co-ords, you save time, reduce stress, and always look pulled together. Simroz offers a curated selection of co-ord sets for every mood and occasion—designed with quality, fit, and style in mind. Explore our collections and find the set that matches your lifestyle and aesthetic. FAQs 1. What is a co-ord set in fashion? A co-ord set is a matching outfit composed of two or more pieces—typically a top and bottom—that are designed to be worn together. 2. Are co-ord sets still in style? Absolutely. Co-ord sets continue to dominate fashion runways and street style trends due to their ease and versatility. 3. Can I wear a co-ord set to work? Yes, especially if it’s a tailored set. Opt for structured silhouettes and neutral tones for a professional look. 4. How do I accessorize a co-ord set? It depends on the occasion. Use minimal jewellery for casual or formal sets, and go bold with party co-ords. 5. Are co-ord sets only for casual wear? Not at all. They can be styled for formal, casual, travel, festive, or lounge settings based on fabric and design. 6. Can I mix and match co-ord pieces? Yes! Co-ords are versatile—you can wear the pieces separately to create multiple outfits. 7. Are co-ord sets suitable for all body types? Yes, you just need to find the right fit and silhouette. High-waisted bottoms and structured tops are generally flattering. 8. Which fabric is best for co-ord sets? Linen, cotton, satin, and knits are popular, depending on the occasion and weather. 9. How do I transition a co-ord set from day to night? Switch up your footwear and accessories. Add a blazer for day, then swap for heels and bold makeup at night. 10. Where can I shop for trendy co-ord sets?You can find fashion-forward co-ord sets at Simroz, featuring everything from lounge-worthy sets to occasion-ready styles.
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