June 14, 2025

The Story of Simroz: A Feeling, Not Just a Brand

by Inderjeet Kaur in Fashion

Simroz began not with trends, but with emotion. Born from the belief that clothing should feel as good as it looks, our journey started with a desire to create something deeply personal — where Indian roots meet modern sensibility.

As co-founders and partners, we wanted to build a women’s clothing brand that could express real feelings. Simroz isn't just another label — it’s a celebration of handcrafted elegance, of emotion-led design, and of thoughtful silhouettes made for real lives.

Each Simroz kurta, co-ord set, tops and tunic is created to carry a specific mood — calm, joy, nostalgia, strength. We blend breathable fabrics, hand-detailed elements, and clean cuts to offer a wearable experience that’s effortless yet soulful.

Simroz lives at the intersection of Indian tradition and global minimalism — where Jaipur meets Paris in fabric form.

And if you’re here, reading this — thank you, it means more than you know. Because Simroz isn’t complete without the hearts it reaches. You’re not just reading about our journey — in a way, you’ve already become an important part of it. A story that began in silence, with feeling and still being written.

With every thread, we hope to offer you more than just clothing — we hope to offer you presence, memory, comfort. Something that feels like home, like courage, like a soft whisper saying, this is you, exactly as you are with no changes.

This is only the beginning.
And we’re honored you’ve stepped into it with us.

July 22, 2025

“How We Choose Our Fabrics & Prints at SIMROZ (Yes, We’re That Obsessed!)”

Ever wondered what goes behind the fabric you fall in love with? Grab a chai — let’s chat. “Where do you get your fabrics from?”“Do you create your own prints?”“Why do your clothes feel so different?” We get these questions a lot. And we love them.Because honestly, choosing the right fabric and print at SIMROZ is like matchmaking — not for people, but for moods. Yes, we’re serious. We don’t just pick what’s trending. We pick what speaks. What breathes. What feels like home on the skin. Let us take you behind the scenes — not the fancy kind, but the real kind. The chai-stained table with 47 fabric swatches. The mood boards full of art, old photos, paper clippings, and late-night scribbles. And the one question we always ask: “Will she feel something when she wears this?” The Fabric Feels Before It Looks At SIMROZ, touch comes before trend. Before we ask, “Is this in fashion?” — we ask, “Will this feel soft on her skin at 8 AM when she’s rushing to work?”“Will this wrinkle less when she’s at brunch with her girls?”“Can she sit cross-legged on a sofa in this and still feel beautiful?” We mostly choose 100% pure cotton — because it breathes. Because it adapts. Because no matter the season, cotton says, “I got you.” But even cotton has personalities!Cambric, mul mul, flex, slub — each has a mood, a purpose. We test them, wear them, wash them. We check how they fall, how they crease, how they hug the body. No compromise. We don’t want a piece that just looks good on Day 1. We want it to be your go-to on Day 101. Prints Are Not Just Pretty — They’re Personal You’ll never find random polkas or flowers at SIMROZ just because “everyone’s doing it.”Each print is a story. Some are hand-drawn. Some are inspired by Indian heritage motifs. Some echo places — an old haveli wall, a French tile, a garden that once bloomed in someone’s backyard. We look at a print and ask:Is it too loud for her 9-to-5? Too dull for her Sunday market walk? Or just bold enough for the woman she’s becoming? Every piece is designed around emotion — not market data. If you’ve ever looked at a SIMROZ kurta and felt, “This is so me” — it’s because we were already thinking of you when we made it. Colors That Feel Like Moods Ever noticed our color palette isn’t too harsh or shouty? That’s on purpose.We avoid neons that scream or blacks that suffocate.Instead, we lean into dusty rose, earthy mustard, soft indigo, chai browns — colors that feel like seasons, memories, songs. The idea is simple: If the color makes you pause and smile, it belongs at SIMROZ. And Then Comes the Cut... But That’s Another Blog We’ll save that story for next time (yes, our sleeve choices are also deeply emotional, not random).But for now — know this: SIMROZ doesn’t follow fashion. We follow feeling.We choose fabrics that whisper comfort, and prints that speak your truth. Because when you slip into something SIMROZ, you’re not wearing a trend.You’re wearing a mood. Your own.And that’s the only thing that never goes out of style. Tell us — what do you notice first in a kurta? Fabric, print, or color? We’d love to know.And if you’ve ever found “the one” in our collection, share it with us. We save those stories like love letters.

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July 21, 2025

What Should I Wear Today?

A little heart-to-heart about outfits, occasions, and listening to the moment.--- Let’s be honest…How many times have you stood in front of your wardrobe and thought —"I have so many clothes... but still nothing to wear!" It’s not that you don’t have options.It’s just that you're trying to match the mood and the moment.And sometimes, that’s more confusing than we admit. Because let’s face it —What to wear to the office, to a friend’s house, to brunch, to a hospital, or even just for yourself at home — it all depends on how you want to feel there.Right? So let’s talk. Just you and me. Here’s how I decide what to wear — not based on rules, but on real life. 🌼 For work — when you want to feel confident, but still yourself Whether you’re a teacher, a doctor, a designer, or running around doing a hundred thingsyou need something that moves with you, respects your time, and feels easy. Go for breathable cottons, soft flowy fabrics, calm colors, and cuts that give you space.A kurta that doesn't need you to “fix” it every 10 minutes.A sleeve that lets you write, run, hold, hug — without stress. Because confidence doesn't come from looking perfect.It comes from feeling free. ☕️ For brunches, meetups, and those “I need to feel fresh today” days This is where you get to play a little.Add prints. Add color. Add something that lifts your mood before you even leave the house. Think light florals, co-ords with a soft fit, earthy tones, something that says —"I made an effort, but not for you — for me." Wear something that helps you enjoy your food, your laugh, your time.Something that says you showed up as your full self — without a filter. 🏡 When visiting someone’s home Always remember — you're visiting hearts, not houses. Go for something graceful, comfortable, and warm.Nothing too loud. Nothing too tight. Just something that helps you sit cross-legged, pour chai, or cuddle someone’s baby without worrying about creases. A soft kurta, a pastel tone, maybe a hand-block print —Something that feels like home, even if you're in someone else’s. 🎉 For small functions, festivals & family occasions Here, your outfit is more than just cloth. It’s memory. It’s mood. It’s meaning. Go for richness — in fabric, in color, in detailing.Maybe a kurta with light embroidery, a deeper hue like wine or emerald, a duppata that feels like a gentle hug.Something that photographs well and feels like your personality. Remember — you don’t need to “dress up” for others.You just need to show up as the beautiful version of you that the day calls for. 🧘♀️ And on those quiet days... the “just me” days Oh, these are sacred.The slow mornings, the days when you're cleaning the house with music on, or journaling by the window. Wear something that doesn’t talk too much.Something light, soft, that feels like a second skin. You don’t need to “look good.”You just need to feel at ease. Because when you're gentle with yourself — your outfit should match that gentleness. So, how do you really decide what to wear? You don’t choose clothes just for the event.You choose them for the emotion you're carrying into that event. Ask yourself: — How do I want to feel when I enter that space?— Do I need comfort or confidence?— Do I want to blend in quietly, or show up with color?— Is this for me, or am I trying to prove something? And then pick. Because clothing isn’t about rules.It’s about response — how it responds to your day, your body, your energy. At SIMROZ, we design with this in mind.Not for one kind of woman.But for every version of you —the soft one, the bold one, the healing one, the dancing one. Our clothes don’t ask, “Where are you going?”They ask, “How are you feeling?”And quietly, they become exactly what you need.Because they weren’t made for occasions — they were made for you.

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July 14, 2025

“It’s Not About Dressing Up — It’s About Dressing Right for You”

A gentle conversation on color, texture & choosing what feels like home. Let’s talk about something simple today.But something that makes a big differenceWhat you wear. And why it either works… or just doesn’t feel like you. Have you ever worn something that looked amazing on someone else —but when you wore it, it just felt... off?Too loud, too pale, too harsh, too clingy?It’s not you. And it’s not the dress either. It’s just that we sometimes forgetyour skin tone, your body shape, your vibe they all speak.And clothes? Clothes need to listen. See, not every color suits everyone.And that’s not a rule — it’s a gift.You don’t need to wear every shade of the rainbow.You just need to know which colors make your skin glow a little extra.Which ones make your face look fresh even when you’ve barely slept.Which ones bring you peace when you wear them. (Here’s something interesting we’ve found: according to color psychology, warmer tones like soft mustard, peach, or brick red tend to flatter Indian skin tones beautifully, making the skin appear more radiant. Cool-toned pastels, on the other hand, can sometimes make dusky or olive skin look dull if not balanced well. That’s why at SIMROZ, we always test how a color plays with real, natural skin — not studio lights.) And texture? Oh, that’s a game-changer too. Soft cottons that breathe with you when you want to feel light.Thicker weaves that hold you when you want to feel supported.Fabrics that don’t stick where they shouldn’t, don’t pull where you feel conscious.You know what I mean, right? It’s not about hiding your shape —It’s about honoring it. You know your body better than anyone else.You know when a cut feels too tight on your stomach, or a sleeve feels just right on your arms.Your body is not wrong — your outfit might just be a bad listener. At SIMROZ, we truly think about these things when we design. We don’t create clothes to “transform” you.We create them to respect you.To match your moods, your body, your beauty — exactly as it is. We ask ourselves:— Will this color bring out her natural glow?— Will this texture let her move, breathe, live in it all day?— Will this cut make her feel free, not fixed? Because clothes should not control you.They should support you. Quietly. Beautifully. So next time you shop —Don’t think:“Is this in trend?”Ask:“Does this feel like me?” Does this color reflect my spirit?Does this texture sit softly on my skin?Does this outfit make me feel like myself — or like someone I’m trying to be? Because trust me, when you wear what’s right for you,it doesn’t need to be loud.It already speaks. And that’s all we try to create at SIMROZ—Not perfect clothes,but clothes that feel perfectly yours.

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