Women wearing Kashmiri Aari embroidered kurta sets in pastel shades — handcrafted ethnic wear by Simroz showcasing traditional Kashmiri artistry.

Threads of Paradise: Our Kashmiri Work Collection

by Inderjeet Kaur in Fashion

Have you ever noticed how some clothes don’t just sit in your wardrobe, but sit in your soul? That’s what Kashmiri work does. It’s not just embroidery, it’s poetry written with a needle. At Simroz, when we first touched a Kashmiri piece, it felt like holding a little bit of paradise. Soft, intricate, timeless — as if the fabric was whispering stories of snow, chinars, and valleys kissed by saffron flowers.

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Because truly, every stitch feels like a bloom from those valleys, carried gently into your everyday wardrobe.

A Heritage Stitched in Every Thread

Kashmiri embroidery isn’t just design — it’s history on fabric. Imagine artisans sitting with patience that can only come from generations of practice, creating tiny motifs inspired by their land — the flowers that bloom, the birds that fly, the gardens that once made emperors fall in love. Each stitch takes hours, sometimes days. And when you wear it, you’re not just wearing a kurta, you’re wearing someone’s dedication, someone’s story.

Why Simroz Brings This to You

When we decided to create our Kashmiri Work Collection, it wasn’t just because it looks “pretty.” No, it was because it carries meaning. Our brand has always believed that fashion is not just about looking good; it’s about feeling connected. So, when we design with Kashmiri motifs and stitches, we do it with respect — keeping alive the heritage, but also making it wearable for today’s woman who balances work, family, and herself every single day.

Think of it this way — when you step into a Kashmiri embroidered kurta from Simroz, whether it’s the floral romance of Gul-e-Kashmir or the fresh vibrance of Bahaar-e-Gulmarg, you’re not just dressed for a day out. You’re carrying a legacy that refuses to be forgotten. Isn’t that powerful?

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Explore our Kashmiri Work Collection and discover timeless elegance.

The Comfort You Deserve

Now, let’s talk practical. Because I know what you’re thinking — “Heritage is beautiful, but will I actually wear it on a Monday morning?” The answer is yes. We’ve chosen breathable fabrics, light textures, and soothing colors. So, while the embroidery may carry centuries of tradition, the feel is soft, comfortable, and absolutely made for everyday life. You won’t feel “weighed down” by it — instead, you’ll feel lifted.

An Invitation to Celebrate

Clothes, at the end of the day, are not just about trends. They’re about emotions, memories, and identity. And Kashmiri work? It has all three stitched together. At Simroz, we don’t just sell outfits — we hand you a piece of something that has stood the test of time. Something that reminds us all: fashion is fleeting, but heritage is forever.

🌸 Pro Tip:

Pair your Kashmiri embroidered kurta with minimal jewelry to let the artistry shine.

So next time you wear Bahar-e-Gulmarg or Gul-e-Kashmir, pause for a moment. Run your fingers across the stitches. Smile at the thought that somewhere, in a valley surrounded by snow and saffron, an artisan’s imagination found its way into your wardrobe. That’s the kind of connection only true art can give.

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Tags: Bahar-e-Gulmarg Designer Kurta Sets Ethnic Wear for Women Gul-e-Kashmir Handcrafted Fashion Heritage Embroidery Kashmiri Embroidery Kashmiri Work Kurta Sets Simroz Simroz Blog Simroz Clothing Brand Simroz Kashmiri Collection

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“How We Choose Our Fabrics & Prints at SIMROZ (Yes, We’re That Obsessed!)”

Ever wondered what goes behind the fabric you fall in love with? Grab a chai — let’s chat. “Where do you get your fabrics from?”“Do you create your own prints?”“Why do your clothes feel so different?” We get these questions a lot. And we love them.Because honestly, choosing the right fabric and print at SIMROZ is like matchmaking — not for people, but for moods. Yes, we’re serious. We don’t just pick what’s trending. We pick what speaks. What breathes. What feels like home on the skin. Let us take you behind the scenes — not the fancy kind, but the real kind. The chai-stained table with 47 fabric swatches. The mood boards full of art, old photos, paper clippings, and late-night scribbles. And the one question we always ask: “Will she feel something when she wears this?” The Fabric Feels Before It Looks At SIMROZ, touch comes before trend. Before we ask, “Is this in fashion?” — we ask, “Will this feel soft on her skin at 8 AM when she’s rushing to work?”“Will this wrinkle less when she’s at brunch with her girls?”“Can she sit cross-legged on a sofa in this and still feel beautiful?” We mostly choose 100% pure cotton — because it breathes. Because it adapts. Because no matter the season, cotton says, “I got you.” But even cotton has personalities!Cambric, mul mul, flex, slub — each has a mood, a purpose. We test them, wear them, wash them. We check how they fall, how they crease, how they hug the body. No compromise. We don’t want a piece that just looks good on Day 1. We want it to be your go-to on Day 101.  Prints Are Not Just Pretty — They’re Personal You’ll never find random polkas or flowers at SIMROZ just because “everyone’s doing it.”Each print is a story. Some are hand-drawn. Some are inspired by Indian heritage motifs. Some echo places — an old haveli wall, a French tile, a garden that once bloomed in someone’s backyard. We look at a print and ask:Is it too loud for her 9-to-5? Too dull for her Sunday market walk? Or just bold enough for the woman she’s becoming? Every piece is designed around emotion — not market data. If you’ve ever looked at a SIMROZ kurta and felt, “This is so me” — it’s because we were already thinking of you when we made it. Colors That Feel Like Moods Ever noticed our color palette isn’t too harsh or shouty? That’s on purpose.We avoid neons that scream or blacks that suffocate.Instead, we lean into dusty rose, earthy mustard, soft indigo, chai browns — colors that feel like seasons, memories, songs. The idea is simple: If the color makes you pause and smile, it belongs at SIMROZ. And Then Comes the Cut... But That’s Another Blog We’ll save that story for next time (yes, our sleeve choices are also deeply emotional, not random).But for now — know this: SIMROZ doesn’t follow fashion. We follow feeling.We choose fabrics that whisper comfort, and prints that speak your truth. Because when you slip into something SIMROZ, you’re not wearing a trend.You’re wearing a mood. Your own.And that’s the only thing that never goes out of style.  Tell us — what do you notice first in a kurta? Fabric, print, or color? We’d love to know.And if you’ve ever found “the one” in our collection, share it with us. We save those stories like love letters.

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What Should I Wear Today?

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OUR CORE VALUES

Emotional Expression

We design for feelings, not seasons. Clothing is a medium of mood. We create pieces that help women feel more like themselves, with every silhouette reflecting a state of being.

Cultural Harmony

Where heritage and modernity hold hands. We blend Indian craftsmanship with western silhouettes not as contrast, but as coexistence. Our pieces are as rooted in Jaipur as they are fluent in Paris.

Identity Fluidity

She doesn’t fit in a box, and neither do we. We create for the woman who contains multitude across cultures, decades, and definitions. Simroz becomes a reflection, not a label.
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