Ever wondered what goes behind the fabric you fall in love with? Grab a chai — let’s chat.
“Where do you get your fabrics from?”
“Do you create your own prints?”
“Why do your clothes feel so different?”
We get these questions a lot. And we love them.
Because honestly, choosing the right fabric and print at SIMROZ is like matchmaking — not for people, but for moods.
Yes, we’re serious.
We don’t just pick what’s trending. We pick what speaks. What breathes. What feels like home on the skin.
Let us take you behind the scenes — not the fancy kind, but the real kind. The chai-stained table with 47 fabric swatches. The mood boards full of art, old photos, paper clippings, and late-night scribbles. And the one question we always ask:
“Will she feel something when she wears this?”
The Fabric Feels Before It Looks
At SIMROZ, touch comes before trend.
Before we ask, “Is this in fashion?” — we ask, “Will this feel soft on her skin at 8 AM when she’s rushing to work?”
“Will this wrinkle less when she’s at brunch with her girls?”
“Can she sit cross-legged on a sofa in this and still feel beautiful?”
We mostly choose 100% pure cotton — because it breathes. Because it adapts. Because no matter the season, cotton says, “I got you.”
But even cotton has personalities!
Cambric, mul mul, flex, slub — each has a mood, a purpose. We test them, wear them, wash them. We check how they fall, how they crease, how they hug the body. No compromise.
We don’t want a piece that just looks good on Day 1. We want it to be your go-to on Day 101.
Prints Are Not Just Pretty — They’re Personal
You’ll never find random polkas or flowers at SIMROZ just because “everyone’s doing it.”
Each print is a story.
Some are hand-drawn. Some are inspired by Indian heritage motifs. Some echo places — an old haveli wall, a French tile, a garden that once bloomed in someone’s backyard.
We look at a print and ask:
Is it too loud for her 9-to-5? Too dull for her Sunday market walk? Or just bold enough for the woman she’s becoming?
Every piece is designed around emotion — not market data.
If you’ve ever looked at a SIMROZ kurta and felt, “This is so me” — it’s because we were already thinking of you when we made it.
Colors That Feel Like Moods
Ever noticed our color palette isn’t too harsh or shouty? That’s on purpose.
We avoid neons that scream or blacks that suffocate.
Instead, we lean into dusty rose, earthy mustard, soft indigo, chai browns — colors that feel like seasons, memories, songs.
The idea is simple: If the color makes you pause and smile, it belongs at SIMROZ.
And Then Comes the Cut... But That’s Another Blog
We’ll save that story for next time (yes, our sleeve choices are also deeply emotional, not random).
But for now — know this:
SIMROZ doesn’t follow fashion. We follow feeling.
We choose fabrics that whisper comfort, and prints that speak your truth.
Because when you slip into something SIMROZ, you’re not wearing a trend.
You’re wearing a mood. Your own.
And that’s the only thing that never goes out of style.
Tell us — what do you notice first in a kurta? Fabric, print, or color? We’d love to know.
And if you’ve ever found “the one” in our collection, share it with us. We save those stories like love letters.
