Fashion
“How We Choose Our Fabrics & Prints at SIMROZ (Yes, We’re That Obsessed!)”
Ever wondered what goes behind the fabric you fall in love with? Grab a chai — let’s chat. “Where do you get your fabrics from?”“Do you create your own prints?”“Why do your clothes feel so different?” We get these questions a lot. And we love them.Because honestly, choosing the right fabric and print at SIMROZ is like matchmaking — not for people, but for moods. Yes, we’re serious. We don’t just pick what’s trending. We pick what speaks. What breathes. What feels like home on the skin. Let us take you behind the scenes — not the fancy kind, but the real kind. The chai-stained table with 47 fabric swatches. The mood boards full of art, old photos, paper clippings, and late-night scribbles. And the one question we always ask: “Will she feel something when she wears this?” The Fabric Feels Before It Looks At SIMROZ, touch comes before trend. Before we ask, “Is this in fashion?” — we ask, “Will this feel soft on her skin at 8 AM when she’s rushing to work?”“Will this wrinkle less when she’s at brunch with her girls?”“Can she sit cross-legged on a sofa in this and still feel beautiful?” We mostly choose 100% pure cotton — because it breathes. Because it adapts. Because no matter the season, cotton says, “I got you.” But even cotton has personalities!Cambric, mul mul, flex, slub — each has a mood, a purpose. We test them, wear them, wash them. We check how they fall, how they crease, how they hug the body. No compromise. We don’t want a piece that just looks good on Day 1. We want it to be your go-to on Day 101. Prints Are Not Just Pretty — They’re Personal You’ll never find random polkas or flowers at SIMROZ just because “everyone’s doing it.”Each print is a story. Some are hand-drawn. Some are inspired by Indian heritage motifs. Some echo places — an old haveli wall, a French tile, a garden that once bloomed in someone’s backyard. We look at a print and ask:Is it too loud for her 9-to-5? Too dull for her Sunday market walk? Or just bold enough for the woman she’s becoming? Every piece is designed around emotion — not market data. If you’ve ever looked at a SIMROZ kurta and felt, “This is so me” — it’s because we were already thinking of you when we made it. Colors That Feel Like Moods Ever noticed our color palette isn’t too harsh or shouty? That’s on purpose.We avoid neons that scream or blacks that suffocate.Instead, we lean into dusty rose, earthy mustard, soft indigo, chai browns — colors that feel like seasons, memories, songs. The idea is simple: If the color makes you pause and smile, it belongs at SIMROZ. And Then Comes the Cut... But That’s Another Blog We’ll save that story for next time (yes, our sleeve choices are also deeply emotional, not random).But for now — know this: SIMROZ doesn’t follow fashion. We follow feeling.We choose fabrics that whisper comfort, and prints that speak your truth. Because when you slip into something SIMROZ, you’re not wearing a trend.You’re wearing a mood. Your own.And that’s the only thing that never goes out of style. Tell us — what do you notice first in a kurta? Fabric, print, or color? We’d love to know.And if you’ve ever found “the one” in our collection, share it with us. We save those stories like love letters.
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“It’s Not About Dressing Up — It’s About Dressing Right for You”
A gentle conversation on color, texture & choosing what feels like home. Let’s talk about something simple today.But something that makes a big differenceWhat you wear. And why it either works… or just doesn’t feel like you. Have you ever worn something that looked amazing on someone else —but when you wore it, it just felt... off?Too loud, too pale, too harsh, too clingy?It’s not you. And it’s not the dress either. It’s just that we sometimes forgetyour skin tone, your body shape, your vibe they all speak.And clothes? Clothes need to listen. See, not every color suits everyone.And that’s not a rule — it’s a gift.You don’t need to wear every shade of the rainbow.You just need to know which colors make your skin glow a little extra.Which ones make your face look fresh even when you’ve barely slept.Which ones bring you peace when you wear them. (Here’s something interesting we’ve found: according to color psychology, warmer tones like soft mustard, peach, or brick red tend to flatter Indian skin tones beautifully, making the skin appear more radiant. Cool-toned pastels, on the other hand, can sometimes make dusky or olive skin look dull if not balanced well. That’s why at SIMROZ, we always test how a color plays with real, natural skin — not studio lights.) And texture? Oh, that’s a game-changer too. Soft cottons that breathe with you when you want to feel light.Thicker weaves that hold you when you want to feel supported.Fabrics that don’t stick where they shouldn’t, don’t pull where you feel conscious.You know what I mean, right? It’s not about hiding your shape —It’s about honoring it. You know your body better than anyone else.You know when a cut feels too tight on your stomach, or a sleeve feels just right on your arms.Your body is not wrong — your outfit might just be a bad listener. At SIMROZ, we truly think about these things when we design. We don’t create clothes to “transform” you.We create them to respect you.To match your moods, your body, your beauty — exactly as it is. We ask ourselves:— Will this color bring out her natural glow?— Will this texture let her move, breathe, live in it all day?— Will this cut make her feel free, not fixed? Because clothes should not control you.They should support you. Quietly. Beautifully. So next time you shop —Don’t think:“Is this in trend?”Ask:“Does this feel like me?” Does this color reflect my spirit?Does this texture sit softly on my skin?Does this outfit make me feel like myself — or like someone I’m trying to be? Because trust me, when you wear what’s right for you,it doesn’t need to be loud.It already speaks. And that’s all we try to create at SIMROZ—Not perfect clothes,but clothes that feel perfectly yours.
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How to Look Taller Without Wearing Heels
A guide for all the petite queens who prefer comfort over cramps — and still want to own every room they walk into. Let’s be honest. Not every woman wants to wear heels.And not every woman needs to. But still — there are days when you want to feel a little taller, a little sleeker, a little more elongated.The good news? You can totally do that with just a few styling tricks — no heels required. Here’s how you can create the illusion of height using simple, smart fashion choices. 1. Go Monochrome, Baby! Wearing the same color from top to bottom creates one clean, unbroken line — which visually makes you look taller. You don’t need to wear black all day. Try muted pastels, earthy tones, soft neutrals — like a solid kurta with matching pants. Avoid heavy color blocks at the waist or hip area (they break the vertical flow). SIMROZ Tip: Our coordinated kurta sets do this effortlessly — color unity = height magic. 2. Choose Vertical Prints or Details Think stripes, embroidery trails, or button lines that go up and down — not across.Vertical elements naturally draw the eyes from head to toe. Avoid heavy horizontal borders or prints that sit wide on the body — they widen you, not lengthen. 3. Show Your Ankles (Or Wear High-Waisted Bottoms) Cropping your pants or salwars just a bit above the ankle makes your legs appear longer.Alternatively, high-waisted trousers or palazzos (paired with short or mid-length kurtas) raise the waistline — making your legs look taller. Yes, math. But fashion math. 4. Pick V-Necks or U-Necks A deeper neckline — especially a soft V — creates the illusion of a longer upper body.Closed necks or boat necks (if not styled right) can sometimes box you in. Let the neck breathe. Let the face shine. 5. Slim Silhouettes > Boxy Layers Loose is lovely — but too much width can eat your height.Go for pieces that follow your shape — not clingy, not oversized, just clean. A-line kurtas, straight pants, slightly tapered fits. Layering? Keep it light. Long straight shrugs are better than short puffy jackets. 6. Smaller Prints = Bigger Impact Large, bold prints can overwhelm a petite frame.Go for delicate florals, geometric designs, or soft textures that move with you, not against you. And if you’re wearing a dupatta, let it flow down instead of bunching it around the neck. 7. Tuck In or Go Shorter (Strategically) Short kurtas paired with high-waisted lowers (or tucked tops) visually lift your waistline.Tunic-length styles that hit just below your hips — but above the knee — work like magic. Let the shape guide the eye up, not out. 8. Ditch Big Bags & Chunky Shoes A massive handbag on a petite frame? It’ll shrink you visually.Choose mid-size to small accessories. Delicate footwear. Narrow sandals. Balance is everything. Final Thought: You don’t need heels to stand tall.You just need clothes that listen to your body — that stretch you gently, shape you softly, and let your confidence do the rest. And that’s exactly what we keep in mind at SIMROZ.We design with you in mind — not to change you, but to highlight what’s already stunning.
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“Where to Find Us? Right Here — Finally.”
New on your feed, but not new to this journey. You might have just discovered us.Maybe we popped up on your Instagram while you were sipping chai.Or maybe you stumbled on one of our kurtas during a late-night scroll.And we get it — your first thought was probably: “Oh, a new brand?” And that’s okay. It does look like we just arrived.But here’s the truth —We’ve been here all along. Before SIMROZ had a name,Before there were lookbooks and photoshoots,Before these prints had tags or prices or packaging... There were just hands.Working. Stitching. Creating. Dreaming.In silence. Behind the scenes.For years. More than 15 years of building, learning, failing, reworking —Not for applause. Not for the spotlight.But for the love of making something beautiful.Something real. Something worn by real women living real lives. So yes, we may be new to your explore page.But we’re not new to this purpose.We didn’t just start.We just stepped out from behind the curtain. We finally decided to give a name to all those years.To all those clothes made in dim rooms,for weddings, festivals, first interviews, anniversaries, and random Tuesdays that needed a touch of beauty. We gave those years a face.A voice.And we called it SIMROZ. So where to find us? Right here —in every thread that remembers the years we didn’t post, but still created.In every kurta that holds both past and present in its fold.In every piece that carries not just fabric, but feeling. We may look new. But we’re anything but. We’ve just finally come forward —because we wanted to meet you.Properly. Personally. Softly. And now that we’re here —You’ll find us wherever women are choosing grace over noise.Where everyday elegance is celebrated.Where clothes feel like calm, not costume. You’ll find us in your wardrobe soon —And when you wear us, we hope you feel all those quiet years in every stitch.
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The Psychology of Fashion
It’s never just a shirt, kurta, or co-ord.It’s a quiet choice we make — to feel, to express, to be. Every morning, we open our wardrobes not just to get dressed — but to dress a mood.We ask ourselves:“Do I want comfort today?”“Do I want to feel powerful?”“Do I want to disappear or be seen?” It’s not vanity.It’s psychology. And we all live it — without even realizing. A soft kurta on a heavy day.A bright colour when you want joy.A certain fit that simply makes you feel safe.That’s emotional dressing — and we all do it. It doesn’t matter where you’re from, how old you are, or what gender you identify with.Fashion belongs to feeling.And feelings?They’re for everyone. The science even agrees:“Enclothed cognition” — the idea that what you wear can shift how you think and move through the world — is real.So when you wear something that reflects your inner world, the outside starts to feel different too. So next time you reach for your favourite kurta, shirt, or dress — know this:You’re not just dressing for the day.You’re dressing your state of mind.Your energy.Your self.At SIMROZ, this is the heart of everything we create — not just clothing, but quiet expressions of emotion. Because what we wear, we feel.And what we feel, we carry with us.
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