Fashion
“How We Choose Our Fabrics & Prints at SIMROZ (Yes, We’re That Obsessed!)”
Ever wondered what goes behind the fabric you fall in love with? Grab a chai — let’s chat. “Where do you get your fabrics from?”“Do you create your own prints?”“Why do your clothes feel so different?” We get these questions a lot. And we love them.Because honestly, choosing the right fabric and print at SIMROZ is like matchmaking — not for people, but for moods. Yes, we’re serious. We don’t just pick what’s trending. We pick what speaks. What breathes. What feels like home on the skin. Let us take you behind the scenes — not the fancy kind, but the real kind. The chai-stained table with 47 fabric swatches. The mood boards full of art, old photos, paper clippings, and late-night scribbles. And the one question we always ask: “Will she feel something when she wears this?” The Fabric Feels Before It Looks At SIMROZ, touch comes before trend. Before we ask, “Is this in fashion?” — we ask, “Will this feel soft on her skin at 8 AM when she’s rushing to work?”“Will this wrinkle less when she’s at brunch with her girls?”“Can she sit cross-legged on a sofa in this and still feel beautiful?” We mostly choose 100% pure cotton — because it breathes. Because it adapts. Because no matter the season, cotton says, “I got you.” But even cotton has personalities!Cambric, mul mul, flex, slub — each has a mood, a purpose. We test them, wear them, wash them. We check how they fall, how they crease, how they hug the body. No compromise. We don’t want a piece that just looks good on Day 1. We want it to be your go-to on Day 101. Prints Are Not Just Pretty — They’re Personal You’ll never find random polkas or flowers at SIMROZ just because “everyone’s doing it.”Each print is a story. Some are hand-drawn. Some are inspired by Indian heritage motifs. Some echo places — an old haveli wall, a French tile, a garden that once bloomed in someone’s backyard. We look at a print and ask:Is it too loud for her 9-to-5? Too dull for her Sunday market walk? Or just bold enough for the woman she’s becoming? Every piece is designed around emotion — not market data. If you’ve ever looked at a SIMROZ kurta and felt, “This is so me” — it’s because we were already thinking of you when we made it. Colors That Feel Like Moods Ever noticed our color palette isn’t too harsh or shouty? That’s on purpose.We avoid neons that scream or blacks that suffocate.Instead, we lean into dusty rose, earthy mustard, soft indigo, chai browns — colors that feel like seasons, memories, songs. The idea is simple: If the color makes you pause and smile, it belongs at SIMROZ. And Then Comes the Cut... But That’s Another Blog We’ll save that story for next time (yes, our sleeve choices are also deeply emotional, not random).But for now — know this: SIMROZ doesn’t follow fashion. We follow feeling.We choose fabrics that whisper comfort, and prints that speak your truth. Because when you slip into something SIMROZ, you’re not wearing a trend.You’re wearing a mood. Your own.And that’s the only thing that never goes out of style. Tell us — what do you notice first in a kurta? Fabric, print, or color? We’d love to know.And if you’ve ever found “the one” in our collection, share it with us. We save those stories like love letters.
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How to Look Taller Without Wearing Heels
A guide for all the petite queens who prefer comfort over cramps — and still want to own every room they walk into. Let’s be honest. Not every woman wants to wear heels.And not every woman needs to. But still — there are days when you want to feel a little taller, a little sleeker, a little more elongated.The good news? You can totally do that with just a few styling tricks — no heels required. Here’s how you can create the illusion of height using simple, smart fashion choices. 1. Go Monochrome, Baby! Wearing the same color from top to bottom creates one clean, unbroken line — which visually makes you look taller. You don’t need to wear black all day. Try muted pastels, earthy tones, soft neutrals — like a solid kurta with matching pants. Avoid heavy color blocks at the waist or hip area (they break the vertical flow). SIMROZ Tip: Our coordinated kurta sets do this effortlessly — color unity = height magic. 2. Choose Vertical Prints or Details Think stripes, embroidery trails, or button lines that go up and down — not across.Vertical elements naturally draw the eyes from head to toe. Avoid heavy horizontal borders or prints that sit wide on the body — they widen you, not lengthen. 3. Show Your Ankles (Or Wear High-Waisted Bottoms) Cropping your pants or salwars just a bit above the ankle makes your legs appear longer.Alternatively, high-waisted trousers or palazzos (paired with short or mid-length kurtas) raise the waistline — making your legs look taller. Yes, math. But fashion math. 4. Pick V-Necks or U-Necks A deeper neckline — especially a soft V — creates the illusion of a longer upper body.Closed necks or boat necks (if not styled right) can sometimes box you in. Let the neck breathe. Let the face shine. 5. Slim Silhouettes > Boxy Layers Loose is lovely — but too much width can eat your height.Go for pieces that follow your shape — not clingy, not oversized, just clean. A-line kurtas, straight pants, slightly tapered fits. Layering? Keep it light. Long straight shrugs are better than short puffy jackets. 6. Smaller Prints = Bigger Impact Large, bold prints can overwhelm a petite frame.Go for delicate florals, geometric designs, or soft textures that move with you, not against you. And if you’re wearing a dupatta, let it flow down instead of bunching it around the neck. 7. Tuck In or Go Shorter (Strategically) Short kurtas paired with high-waisted lowers (or tucked tops) visually lift your waistline.Tunic-length styles that hit just below your hips — but above the knee — work like magic. Let the shape guide the eye up, not out. 8. Ditch Big Bags & Chunky Shoes A massive handbag on a petite frame? It’ll shrink you visually.Choose mid-size to small accessories. Delicate footwear. Narrow sandals. Balance is everything. Final Thought: You don’t need heels to stand tall.You just need clothes that listen to your body — that stretch you gently, shape you softly, and let your confidence do the rest. And that’s exactly what we keep in mind at SIMROZ.We design with you in mind — not to change you, but to highlight what’s already stunning.
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When It’s Time to Detox Your Wardrobe…
A story of letting go, holding on, and choosing what feels like you. There comes a moment — quietly, without warning — when you open your wardrobe and feel… nothing.Not joy.Not excitement.Not even connection. Just... noise. Too many prints that no longer feel like you.Tops that never really fit right.Impulse buys from midnight sales, still carrying tags — and regret. And in that soft, still moment, you know:It’s time. Not to throw everything away.But to return to yourself. Have you ever stood there, looking at your clothes and whispering,"I have nothing to wear… and yet, so much." It’s not about quantity.It’s about honesty. What clothes do you keep reaching for?Which pieces make you feel steady on uncertain days?What do you wear when you just want to feel real? Detoxing your wardrobe isn’t about minimalism.It’s about memory.It’s about mood.It’s about choosing what holds meaning — and letting go of what doesn’t. Before I take you further, there’s something you need to hear.My sister owns a kurta I’ve seen her wear more than ten times in a month.One day, I finally asked her — “You have a wardrobe full of clothes, so why do you keep reaching for this one?” She smiled and said,“It just… feels like me.” She didn’t say it was trendy.Or eye-catching.Or fashionable. She said it felt like her.And somehow, that said everything. That’s the kind of connection clothes should have with you.Not loud. Not forced. Just natural.Like coming home to your favorite corner, your favorite chai, your favorite version of you. And maybe that’s what you’re looking for right now.Not something “different.”Not a brand that promises the world.Just something that gets it.That gets you. We’re not here to be better than what you’ve worn before.We’re here to feel like the piece you’ve been missing.And maybe... to remind you that it's okay to choose something new — not because you have to — but because your present self deserves it. Because healing is not just emotional.It’s also in the fabric you choose to wear on a slow Sunday.It’s in the prints that feel like stories.It’s in the way a sleeve fits your shoulder when you need to feel held. So if you’re standing in front of your wardrobe, unsure, uninspired…Maybe it’s time to clear the space.Not just for clothes —but for comfort, for clarity, and for clothing that feels like you again. Start small.Keep the pieces that make you smile when you see them.And when you’re ready — welcome a few new ones in. Not because they’re “must-haves.”But because they might just become your can’t-live-without. From the house of SIMROZ—Made not for the crowd,but for the calm. Made not to impress,but to embrace. Maybe you’ll wear us once.Maybe a hundred times.But whenever you do, we hope it feels like returning to yourself.
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The Psychology of Fashion
It’s never just a shirt, kurta, or co-ord.It’s a quiet choice we make — to feel, to express, to be. Every morning, we open our wardrobes not just to get dressed — but to dress a mood.We ask ourselves:“Do I want comfort today?”“Do I want to feel powerful?”“Do I want to disappear or be seen?” It’s not vanity.It’s psychology. And we all live it — without even realizing. A soft kurta on a heavy day.A bright colour when you want joy.A certain fit that simply makes you feel safe.That’s emotional dressing — and we all do it. It doesn’t matter where you’re from, how old you are, or what gender you identify with.Fashion belongs to feeling.And feelings?They’re for everyone. The science even agrees:“Enclothed cognition” — the idea that what you wear can shift how you think and move through the world — is real.So when you wear something that reflects your inner world, the outside starts to feel different too. So next time you reach for your favourite kurta, shirt, or dress — know this:You’re not just dressing for the day.You’re dressing your state of mind.Your energy.Your self.At SIMROZ, this is the heart of everything we create — not just clothing, but quiet expressions of emotion. Because what we wear, we feel.And what we feel, we carry with us.
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